Personal Branding for Lawyers?
Endless scrolling on Instagram?Thought social media works only for influencers?
Listen to this story of three lawyers who made invested themselves in building their personal brand.
Case 1: Haben Girma is a US-based American disability rights advocate. Being the first deafblind graduate of Harvard Law School, she operates a Twitter account with over 60.5k+ followers.
In 2013, she was recognized as the Champion of Change by the Obama administration, an initiative by the President to nominate people doing extraordinary things to make a difference in their communities. She also has a massive following base of over 52k+ followers on her Linkedin account.
Haben has been successful in creating a personal brand by not only being recognized in Forbes 30 Under 30 but has also inspired people by publishing a memoir about her journey through the years under the name Haben: The Deafblind Woman Who Conquered Harvard.
Case 2: Gloria Allred — this 80-year-old women-rights attorney not only has a 35k+ fan following on Twitter, but a full Netflix documentary based on her life called Seeing Allred.
The movie portrays her role as someone who fights cases related to sexual assault involving famous politicians and leaders.
Her brand was established long back when she started handling high-profile and controversial cases and became famous.
In 2006, she was able to grab the attention of her audience, potential clients, and other influencers when she wrote about her work in a book titled Fight Back and Win- My Thirty-Year Fight Against Injustice and How You Can Win Your Own Battles.
Case 3: Seth Abramson is an American attorney, professor, and popular columnist. With over 921k followers on Twitter, his popularity seemed to have no bounds when he wrote the best-selling trilogy of non-fiction works- Proof of Collusion, Proof of Conspiracy, and Proof of Corruption. The work gained widespread attention on the failures of the Trump Administration.
Here is what happens when you command a big following on social media:
Instead of you looking for publishers or literary agents, they come knocking at your door.
Law firms, politicians, big corporations, charities — everyone wants you on their side.
You can make a headline with a tweet or YouTube video that goes viral. Your audience trusts you and reaches out to you for advice for their biggest problems.
My guess is that this is every lawyer’s dream, whether they admit it or not. And surely you could not have missed the lawyers who enjoy this kind of clout on social media?
It’s time for you to brand yourself to build your online persona!
